In 1936, entrepreneur Elena Rubinstein opened her beauty salon in New York. This place instantly became a sensation among women who strived for beauty and perfection. Clients literally lined up to get into the salon, where they could learn beauty secrets and become even more attractive.
Elena Rubinstein, the woman who forever changed the beauty industry, not only introduced revolutionary cosmetic products, but also shaped a new approach to self-care. Her salon became not just a place for procedures, but a real beauty school.
Rubinstein was the first in the world to create waterproof mascara, deep skin cleansing products, the first vitamin cream and moisturizing liquid cream. These innovations set new standards in the cosmetics and skin care industry, making its products indispensable for many women.
The salon, called the “new world of beauty,” immediately attracted the attention of American women. Everyone wanted to learn beauty secrets from Rubinstein herself and become even more attractive. Many women literally left the salon feeling renewed and confident.
Along with the usual offices, there was a gym, a cinema, a restaurant, a library, a solarium and a hairdresser. Clients could sign up in advance for individual treatments or a full “beauty day.” Care or treatment always began with an examination. Clients had their blood pressure, height, weight and other vital signs measured.
The first Rubinstein salon - sophisticated interiors, innovative procedures at that time and satisfied clients enjoying a new level of self-care.
Elena Rubinstein's New York salon became a destination for beauty treatments in the late 1930s and a true symbol of luxury, innovation and elegance. His story shows how one woman was able to change the definition of beauty and make it accessible to millions.
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Source: vintag.es
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