In 1953, Marlon Brando revolutionized pop culture by portraying the charismatic leader of a biker gang in The Wild One. His character Johnny Strabler, dressed in a white T-shirt, classic jeans, and a leather jacket, became a symbol of daring and rebelliousness.
Interestingly, the actor came up with this style himself. And it later inspired others.
Despite The Wild One being banned in a number of countries until 1967 due to concerns that the film was romanticizing hooliganism, Brando's image literally blew up popular culture.
Johnny became the archetype of the "bad boy" that both teenagers and adult men aspired to be like. This style quickly went beyond the biker subculture, spreading throughout the world.
Brando's iconic image inspired not only young people, but also the editors of Vogue magazine, who decided to rethink it for a new era.
In September 1991, the American edition published the Wild at Heart photo shoot, which became one of the most famous photo shoots of the decade. The author of this work belongs to photographer Peter Lindbergh and stylist Grace Coddington, and real stars of the modeling world took part in it - Cindy Crawford, Linda Evangelista, Claudia Schiffer, Naomi Campbell and others.
The supermodels posed in Chanel outfits and Harley Davidson caps, surrounded by motorcycles, conveying the spirit of freedom, rebellion and the style of the 50s. Lindbergh masterfully combined the aesthetic sophistication of high fashion with the brutal romanticism of the biker subculture.
Wild at Heart became a tribute to the influence that Marlon Brando had on fashion, style and the idea of rebellion. His image and the images of 1991 proved that clothes can become a voice expressing inner peace and protest.
And even after decades, this style continues to inspire designers, photographers, fashion designers and connoisseurs of fashion of the past.
Source:
vogue.com
theselvedgeyard.com
