Pepsi began preparing to enter the Soviet market in the 1930s.The company even registered a trademark with the People's Commissariat of Trade, but the plans were thwarted by the Second World War.
Nikita Khrushchev and Richard Nixon at the American National Exhibition in 1959. Behind the scenes - Pepsi CEO Donald Kendall
Foreign Policy
Further confrontation between the USSR and the US did not prevent the manufacturer from moving into the socialist camp countries. In the mid-1960s, Pepsi opened a plant in Romania, having agreed on barter: in exchange for the drink concentrate, the Americans received the right to export Romanian wines.
"Pepsi Generation"
Wikimedia Commons
A similar agreement was later made with the Soviet Union, but the object of exchange was first Stolichnaya vodka and later Soviet submarines, several oil tankers, a cruiser, a frigate and a destroyer, mostly decommissioned.
Moscow, 1992
Associated Press
American soda was the first foreign product allowed for sale in the USSR and was to the taste of the Soviet people. Local shops produced 15 million cases of the drink annually. The drink was bottled, in particular, at the Brewery in Yevpatoria (Crimea, Ukraine).
On the bottle was placed Cyrillic analog of the famous logo and was indicated its cost - three times more than the usual lemonade.
The original bottle of Soviet Pepsi
violity.com
On Violity, you can bid for a vintage Pepsi your own price.
